Marketing strategies of ACI Formulation Ltd.
| bracu.type.group | Student Works | |
| dc.contributor.advisor | Enam, Fabiha | |
| dc.contributor.author | Queen, Tamanna Sharmin | |
| dc.contributor.department | BRAC Business School | |
| dc.date.accessioned | 2021-03-15T05:26:38Z | |
| dc.date.available | 2021-03-15T05:26:38Z | |
| dc.date.copyright | 2020 | |
| dc.date.issued | 2020-04 | |
| dc.description | Cataloged from PDF version of internship report. | |
| dc.description | Includes bibliographical references (page 28). | |
| dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. | en_US |
| dc.description.abstract | ACI Ltd. is one of the largest conglomerates in Bangladesh. It is also a leading company in Bangladesh as it is involved in different business sectors such as Pharmaceuticals, Consumer Brands, Agribusinesses, etc. ACI Formulations Ltd. is one of their subsidiaries which is one of Bangladesh’s most renowned agrochemical manufacturers and suppliers. Since its establishment, it has contributed to the development of the country’s agriculture sector and has created an enormous footprint in the industry by demonstrating quality and innovation. In this report, an in-depth review of ACI Formulations Ltd. has been carried out, which includes marketing strategies, the positioning of the marketing mix and how they are utilizing their market function. Through this report, it has been shown that ACI has a good brand image and customers are satisfied with the quality of their products. In conclusion, it can be said that ACI FL Ltd. has done well by utilizing its marketing strategies in terms of positioning its products. They need to implement more of their marketing strategies in order to retain their brand on the market. By doing this, this company will gain more market share. | en_US |
| dc.description.degree | Bachelor of Business Administration | |
| dc.description.statementofresponsibility | Tamanna Sharmin Queen | |
| dc.format.extent | 28 pages | |
| dc.identifier.other | ID: 14104121 | |
| dc.identifier.uri | http://hdl.handle.net/10361/14347 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | BRAC University | en_US |
| dc.rights | Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | Marketing strategies | en_US |
| dc.subject | ACI Formulations Ltd. | en_US |
| dc.title | Marketing strategies of ACI Formulation Ltd. | en_US |
| dc.type | Internship Report | en_US |