Marketing strategies of ACI Formulation Ltd.

Abstract

ACI Ltd. is one of the largest conglomerates in Bangladesh. It is also a leading company in Bangladesh as it is involved in different business sectors such as Pharmaceuticals, Consumer Brands, Agribusinesses, etc. ACI Formulations Ltd. is one of their subsidiaries which is one of Bangladesh’s most renowned agrochemical manufacturers and suppliers. Since its establishment, it has contributed to the development of the country’s agriculture sector and has created an enormous footprint in the industry by demonstrating quality and innovation. In this report, an in-depth review of ACI Formulations Ltd. has been carried out, which includes marketing strategies, the positioning of the marketing mix and how they are utilizing their market function. Through this report, it has been shown that ACI has a good brand image and customers are satisfied with the quality of their products. In conclusion, it can be said that ACI FL Ltd. has done well by utilizing its marketing strategies in terms of positioning its products. They need to implement more of their marketing strategies in order to retain their brand on the market. By doing this, this company will gain more market share.