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Employer branding of Robi Axiata Limited

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bracu.type.groupStudent Works
dc.contributor.advisorRazzak, Mohammad Rezaur
dc.contributor.authorFayem, Naimul Hasan
dc.contributor.departmentBRAC Business School
dc.date.accessioned2014-05-18T10:20:43Z
dc.date.available2014-05-18T10:20:43Z
dc.date.copyright2014
dc.date.issued5/17/2014
dc.descriptionCataloged from PDF version of Internship report.
dc.descriptionIncludes bibliographical references (page 43).
dc.descriptionThis internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.en_US
dc.description.abstractRobi Axiata Limited is one of the largest telecom companies in Bangladesh and day by day they are doing very good. They brought a huge change after they are rebranded form AKTEL to Robi. Gradually they are improving everything into their organization. They are becoming a employer brand to the others because of their very structured HR and their policies. In my report I tried to describe in depth about Robi Axiata limited and how they are doing employer branding. All the methods they are following is also discussed here. I tried to show the comparison of employer branding within the same industry between Grameenphone, Banglalink and Robi. The SWOT of Robi is described also. Lastly I tried to come up with some own recommendations which I think Robi should follow to take the higher position in terms of employer branding in telecom sector.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityNaimul Hasan Fayem
dc.format.extent52 pages
dc.identifier.otherID 10104088
dc.identifier.urihttp://hdl.handle.net/10361/3239
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectBusiness administrationen_US
dc.subjectEmployer brandingen_US
dc.subject.lcshEmployer branding.
dc.titleEmployer branding of Robi Axiata Limiteden_US
dc.typeInternship Reporten_US

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Internship Report (Bachelor of Business Administration)