Employer branding of Robi Axiata Limited

Abstract

Robi Axiata Limited is one of the largest telecom companies in Bangladesh and day by day they are doing very good. They brought a huge change after they are rebranded form AKTEL to Robi. Gradually they are improving everything into their organization. They are becoming a employer brand to the others because of their very structured HR and their policies. In my report I tried to describe in depth about Robi Axiata limited and how they are doing employer branding. All the methods they are following is also discussed here. I tried to show the comparison of employer branding within the same industry between Grameenphone, Banglalink and Robi. The SWOT of Robi is described also. Lastly I tried to come up with some own recommendations which I think Robi should follow to take the higher position in terms of employer branding in telecom sector.