Digital brand communication transformation in the stock brokerage industry

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bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorHaque, Shamim Ehsanul
dc.contributor.authorBaroi, Rojer Nicothem
dc.contributor.departmentBRAC Business School
dc.date.accessioned2023-04-02T06:28:08Z
dc.date.available2023-04-02T06:28:08Z
dc.date.copyright2022
dc.date.issued2022-09
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (pages 29-30).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.en_US
dc.description.abstractHere I have tried to showcase my experience at UCB Stock Brokerage Limited and depict how digital branding transferred how marketing used to be done in the Capital Market Industry. Throughout my report, I have tried to showcase the branding strategies that UCB Stock Brokerage Limited have decided to change and do them digitally too. In the analysis, I have tried to portray the current situation of digital marketing and branding significance and tried to showcase what UCB Stock Brokerage Limited has been doing to stay up to date with the digital brand communication transformation that has been happening throughout the world to cater to their customers.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityRojer Nicothem Baroi
dc.format.extent30 pages
dc.identifier.otherID: 18304037
dc.identifier.urihttp://hdl.handle.net/10361/18047
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBrac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectStock Marketen_US
dc.subjectUCB Stocken_US
dc.subjectBrandingen_US
dc.subjectDigital Marketingen_US
dc.subjectBrand Communicationen_US
dc.subject.lcshDigital communications
dc.titleDigital brand communication transformation in the stock brokerage industryen_US
dc.typeInternship Reporten_US

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Internship Report (Bachelor of Business Administration)