Digital brand communication transformation in the stock brokerage industry

Abstract

Here I have tried to showcase my experience at UCB Stock Brokerage Limited and depict how digital branding transferred how marketing used to be done in the Capital Market Industry. Throughout my report, I have tried to showcase the branding strategies that UCB Stock Brokerage Limited have decided to change and do them digitally too. In the analysis, I have tried to portray the current situation of digital marketing and branding significance and tried to showcase what UCB Stock Brokerage Limited has been doing to stay up to date with the digital brand communication transformation that has been happening throughout the world to cater to their customers.