Retail adaptation for digital marketing platforms in Bangladesh

Abstract

Adaptation of digital marketing is a vital strategy to any successful business today. Measuring your service quality as well as your target market and formulate the marketing plan digitally is an important step for ensuring consistency and stability in all your company's growth and profit margin. However, there are many good ways to accurately assess the quality of your service. Telecommunications Service Providers, driven by competition, legislation, and increasing customer requirements, need to continuously monitor the quality of the service provided, while simultaneously reducing costs in order to remain competitive in the marketplace. Most importantly, ensuring quality products and services through the adaptation of E-commerce plays a vital role nowadays since the world is getting digitalized day by day and people are being very busy to buy a product by giving a visit at any retails. To address these issues, many business teams have turned to provide quality products and services by adapting techniques to solve these specific problems at door steps that they have encountered, such as enlisting the business or services socially, adapting various digital marketing platforms, maintaining e-commerce to keep pace with the new era of doing business as well as to get the highest profit growth. As a student BBA program, I got the opportunity to pursue my internship program in a startup company called “Screenshot Private Limited”. The report has been prepared in align with my job responsibilities and experiences at SSPL. Throughout my internship period, I have dealt with these following activities which were primary and assigned job for SSPL. First of all, in order to on board clients for Fundle I have to deal with the recent atmosphere of retail adaptation for digital marketing. Most importantly, I had to visit Retailers like (Restaurants, Fashion Outlets & Others) in order to generate lead for on-boarding retailers on SSPL’s digital marketing platform called “FUNDLE” (A Lifestyle Application) which can boosts the sales of any retailers. While conducting lead generation and meetings with the retailers I have done a primary research on “Digital marketing adaptation of retailers in Bangladesh” as well as have congregated consumer feedbacks regarding digital marketing adaptation. Besides, in administrative part I have also contributed much by managing the beta launching event of “Fundle” on 25th February, 2017. Last but not the least, appraisal from the Managing Director as well as from v | P a g e the manager of business development team to build the concept regarding “How to apply not only push but also pull strategies for the marketing of a startup company?” However, the overall analysis gives us clear insights on how the service can be improved in several attributes and help us find out the loyalty level of our existing retailers. Thus at the end of the project, some recommendations are given to help the Screenshot Private Limited and its management so that they can deploy appropriate decisions to retain retailers with high satisfaction.