A study of the masterbranding of Dove

Abstract

On any given day, two billion individuals utilize Unilever items comprehensively to look great, rest easy and get more out of life. With seven billion individuals on our planet, more than 400 brands concentrate on wellbeing and prosperity and no organization touches such a large number of individuals' lives in such a variety of various ways. This report has been set up on understanding the Masterbranding of Dove at Unilever Bangladesh Limited that investigates the brand love it makes by means of campaigns planned based on conducted global research. In a nation of 157 million individuals, there are 80 million wonderful women in Bangladesh. Ladies of any age, shapes, sizes and skin tones. However, as a general public, we're frequently persuaded in an extremely constrained thought of beauty. Keeping in mind energetic looks, reasonable skin tone, long dark streaming hair and a trim figure are some approaches to express beauty – they are by all account not the only ways. Dove believes that the 80 million ladies living in Bangladesh cannot be compared to by only one beauty ideal. Consequently, the brand actively works on promoting the philosophy that beauty is a source of confidence and not anxiety. They plan global campaigns to represent the true diversity of beauty and is resolved to help all women understand own potential by creating products that convey genuine care. This report has been prepared on Masterbranding of Dove at Unilever Bangladesh Limited, which covers all the details of my work while deploying various projects as an intern for a period of 15 weeks.