Effectiveness of digital marketing in the mobile phone industry of Bangladesh

Abstract

This report is based on my obtained experience and knowledge during the three-month internship period at Asiatic Mindshare Limited. The report contains a detailed description of acquired firsthand knowledge from the daily activities performed in the different departments of the organization. The internship report is divided in three parts. The first part Organization part provides an overview of the organization, its mission, and vision and core values. It also covers my responsibilities and my contributions to the organization. The second part Project however reflects on the topics brief introduction, overview on digital marketing, overview on the mobile phone industry of Bangladesh, problem statement, purpose of the study, methodology of collecting data for the project, survey data analysis, findings from the analysis, how digital marketing can affect the buying behavior of the mobile phone consumers of Bangladesh and some limitation of the study. After reading this report hopefully the readers will be able to realize how digital marketing works and how can it affect the mind of the consumers in case of their buying decision.