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    The impact of trade activation and promotion in trade channel to increase business volume

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    13304152_BBA.pdf (1.077Mb)
    Date
    2016-10-18
    Publisher
    BRAC University
    Author
    Ahmed, Eftekhar Uddin
    Metadata
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    URI
    http://hdl.handle.net/10361/8303
    Abstract
    Square Toiletries Limited (STL) is one of the largest and leading "Fast Moving Consumer Goods" company in Bangladesh. This report provides an in-depth analysis and interpretation of "The Impact of Trade Activation and Promotion in Trade Channel to Increase Business Volume". It consists of the job responsibilities I was given during my internship in the Marketing Department of STL. A detail of my critical observation is given about the internship activity and the company along with recommendations. Furthermore, the report covers a detail about the internship project. In addition, the report includes a description of relation between trade activation and business volume, the details of Jui market activation program designed for June and July 2016 and the impact analysis of the activation program. Some possible recommendations have also been included from the overall analysis of the internship program.
    Keywords
    Square Toiletries Limited; Trade marketing
     
    Description
    This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2016.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 23).
    Department
    BRAC Business School, BRAC University
    Type
    Internship report
    Collections
    • Internship Report, BBA (Brac Business School)

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