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dc.contributor.editorAndaleeb, Syed Saad
dc.contributor.editorHasan, Khalid
dc.identifier.citationAndaleeb, S. S., & Hasan, K. (Eds.). (2017). Strategic marketing management in Asia : case studies and lessons across industries. UK: Emerald Publishing. Retrieved from
dc.descriptionThis book was published by Emerald Publishing, 2016. The publisher's website is at:
dc.description.abstractTo continue the current growth momentum, excel in all phases of business, and create future management leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help businesses flourish. Featuring top scholars and practitioners, this book will help academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Indonesia, Vietnam and Japan.en_US
dc.publisher© 2017 Emerald Publishingen_US
dc.subjectMarketing managementen_US
dc.subjectMarketing management in Asiaen_US
dc.subjectService marketingen_US
dc.subjectRural marketingen_US
dc.subjectMarketing researchen_US
dc.subject.lcshMarketing -- Management
dc.subject.lcshStrategic planning
dc.subject.lcshMarketing management -- Asia
dc.titleStrategic marketing management in Asia: case studies and lessons across industriesen_US

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