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dc.contributor.authorMunni, Sheikh Rubaiya Sultana
dc.contributor.authorNahiduzzaman, Kh Md
dc.date.accessioned2016-11-03T06:49:05Z
dc.date.available2016-11-03T06:49:05Z
dc.date.copyright2014
dc.identifier.citationMunni, S. R. S., & Nahiduzzaman, K. M. (2014). Disease: Social business for a malaria free world -BASF grameen limited. Social business: Theory, practice, and critical perspectives (pp. 79-87) doi:10.1007/978-3-642-45275-8_5
dc.identifier.isbn978-364245275-8;3642452744;978-364245274-1
dc.identifier.urihttp://hdl.handle.net/10361/6728
dc.descriptionThis article was published in Social Business: Theory, Practice, and Critical Perspectives [© 2014 Springer-Verlag Berlin Heidelberg] and the definite version is available at: http://link.springer.com/chapter/10.1007%2F978-3-642-45275-8_5
dc.description.abstractBadische Aniline und Soda Fabrik (BASF) (Badische Anilin-und Soda-Fabrik (English: Baden Aniline and Soda Factory) Grameen Limited was formed in 2009 as a social business joint venture between BASF and Grameen Healthcare Trust to improve the health condition of the low-income people of Bangladesh. The chemical (interceptor) mosquito nets are the first product of this venture aiming to reduce insect-borne diseases such as malaria which has been a health risk for the poor living in urban and rural areas of Bangladesh. The World Health Organization (WHO) suggests that protection provided by these nets against the night-active vector mosquitoes is the most effective means of preventing malaria infections. Against this backdrop, this chapter considers critical issues of this business venture attempting to solve societal needs including: the cost of each LLIN (Long Lasting Impregnated Net) as opposed to the average financial affordability of the poor, and the marketing mechanism of LLIN to target the poor living in the rural, slum and other disadvantaged areas.
dc.publisher© 2014 Springer-Verlag Berlin Heidelbergen_US
dc.relation.urihttp://link.springer.com/chapter/10.1007%2F978-3-642-45275-8_5
dc.subjectSocial business
dc.subjectMalaria free world
dc.subjectBASF Grameen Limited
dc.titleDisease: Social business for a malaria free world -BASF Grameen Limiteden_US
dc.typeBook chapteren_US
dc.description.versionPublished
dc.contributor.departmentDepartment of Architecture, BRAC University
dc.identifier.doi10.1007/978-3-642-45275-8_5


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