A study on the retail banking practices of BRAC Bank Ltd.

Abstract

This Report represents the working experience on private sector commercial Bank operated in Bangladesh named “BRAC Bank Limited” (BBL) as internship report for BBA Program. BRAC Bank intends to set standards as the Market leader in Bangladesh. It will demonstrate that a locally owned institution can provide efficient, friendly and Modern full service banking on a profitable basis. The main objective of the study is to get knowledge about BRAC Bank Retail & Premium Banking Service of BRAC Bank ltd and also gaining the Practical experience of corporate life and view the application of theoretical knowledge in the real life. In these report, different types of assessment tools is discussed that bank the uses for the assessment of their financial information. Different types of promotional techniques that the bank uses for the promotion of their premium banking product promotion is also discussed based on qualitative and quantitative strategy. BRAC Bank is maintaining its competitiveness by leveraging on its online Banking software, modern IT infrastructure and providing premium services. Its retail division is an excellent banking division of it. The operations process of Bank is smooth and excellent. Here has got some positive findings and negative findings which the bank tries to provide quick services to the customers and try to solve problems of the customers as soon as possible. The focus of the report was basically based on services provided by the Premium Banking of BRAC Bank Ltd. This service was chosen because this particular customer segment (Premium Banking) is the most prioritized and potential clients of the bank and by providing relationship based services to this customer segment.