Business methodology to integrate social networking into ecommerce alternatives: Olive Tree Foods Ltd.

Abstract

This paper examines the marketing strategies and implementation of Olive Tree Foods Ltd. (Cold Stone Creamery and Watercress). This paper looks into the Food and Beverage industry of Bangladesh, introduces Olive Tree Foods Limited and their marketing strategies on social media, compares it with current market players and looks to see the success of Olive Tree Foods Limited on Social Media Marketing channels. In the situational analysis I have discussed about how macro environment and micro environment can affect the businesses of Olive Tree Foods. After that I have proposed what should be the current strategy to drive up sale, some tactics on how to achieve the objectives and at last have mentioned some recommendations and showed balance scorecard of Watercress and Cold Stone Creamery Bangladesh. “We Don’t have a choice on whether we Do social media, the question is how well we Do it”, a quote by Erik Qualman. And this is exactly what my report talks about. Olive Tree Foods has been active on social media with their businesses since inception. This report talks about the impact the social media presence has brought upon the business and the performance after I took charge of social media for the businesses and also the challenges that I had to face in the whole process. Given the fact that the Food and Beverage industry of Bangladesh is highly saturated, the competition is very high. Olive Tree Foods Limited is a known company in the market and they have been doing well for a while, this study gives a clear look at the Social Media Marketing strategies and implementations of the brands under Olive Tree Foods Limited, its challenges and scope of improvement.