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Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach
(© 2014 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT, 2014-01)
In this article the author has identified the importance of termination cost in measuring
retailer-supplier relationship quality from the retail perspective. The author conducted a
comprehensive literature review and ...
Relationship quality in Bangladeshi retail industry
(© (2012) IACSIT Press, Singapore, 2012)
In this article the authors develop a new measurement scale (The RELQUAL scale for retailers)
to assess the degree of relationship quality between the retailers and their suppliers. The sample of this study
consists of ...