Browsing Journals Articles by Author "Aziz, Md. Tareque"
Now showing items 1-4 of 4
-
Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach
Aziz, Md. Tareque (© 2014 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT, 2014-01)In this article the author has identified the importance of termination cost in measuring retailer-supplier relationship quality from the retail perspective. The author conducted a comprehensive literature review and ... -
Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach
Aziz, Md. Tareque (© 2012 ELK's International Journal of Marketing, 2012)In this article the author has identified the importance of communication in determining retailer-supplier relationship quality from retail perspective. The author conducted a comprehensive literature review and portrayed ... -
Importance of measuring relationship quality in the retail industry: an asian perspective
Aziz, Md. Tareque (© 2012 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT, 2012)In this article the author has identified the necessity and importance of developing a new relationship quality measurement scale (RELQUAL) to assess the degree of relationship quality between the retailers and their ... -
Relationship quality in Bangladeshi retail industry
Aziz, Md. Tareque; Azila, Nor (© (2012) IACSIT Press, Singapore, 2012)In this article the authors develop a new measurement scale (The RELQUAL scale for retailers) to assess the degree of relationship quality between the retailers and their suppliers. The sample of this study consists of ...