Effectiveness of PR activities at Amari Dhaka
AuthorHasan, Syed Tanvirul
MetadataShow full item record
Understated, unassuming complemented by simple touches of local flair. Comfort and warmth combined with impeccable service, welcome to Amari Dhaka hotel – is the gateway to Bangladesh's vibrant capital. Conveniently located in Dhaka's new business district, our modern new hotel is less than 20-minute drive from Hazrat Shahjalal International Airport. With a number of multinational companies, office complexes, embassies and the city's popular attractions nearby, Amari Dhaka hotel is in Gulshan-2, the ideal choice whether on business or travelling for leisure. Stylish and spacious yet incredibly cozy, our 134 guest rooms and suites feature free Wi-Fi, 40 inch LED TVs, rain showers, work desks, individual climate control and stunning lake views. The perfect venue for meetings in Dhaka which offer four separate function spaces ranging from The Eden - Grand Ballroom for cocktail dinners of up to 350 people to the more intimate Karishma, all fully equipped with modern audio-visual technology. A dedicated team is also on hand to help the guest with planning needs. Share exciting experiences at Amari Dhaka hotel, whether it's sampling simple yet delicious cuisine at Amaya, winding down to fun and easy treatments at Breeze Spa or lazing around by the pool, our hotel is just right for spending time with family, friends or colleagues when guests are on the road. In terms of hotel, the sales and marketing team plays the most important role. Without the assistance of this team, its quite impossible to get guests. The main job of Sales team is to visit different organization and convince them to use our hotel as their residence. The main customer of our hotel is foreigner, who are coming in Bangladesh to supervise different multinational organization or to run the company. Sales team used to visit those offices and try to get those business. On the other hand, Marketing team used to spread the presence of this hotels to all. Sales team is mainly concern about room and banqueting, where as marketing team is busy with the whole hotel. They have to make plan for different promotional activities, they have to plan for rooms and banquet and restaurants of the hotel. They have to contact with the regional office for any promotional related issue. Basically a hotel industry generally runs basing on the smooth functioning of different department. Finance department, Front Office department, HR department, Sales and Marketing department, Housekeeping department, Security department and others. which on the other hand is connected with the proper functioning of some departments. We know a hotel is an element of Tourism, which means hospitality industry include hotel that provides service to visitors, guests, and clients in a warming and welcoming manner. An international hotel is fully service oriented commercial organization. Sales and Marketing department performs a vital role in the hotel.