Strategic approach to use social media for marketing in perspective of Bangladesh

Abstract

This report presents the work experience on a multinational digital Marketing organization known as Asiatic Digital (Digital of Asiatic JWT). This internship report is based on the three-month long internship program that I had successfully completed in Asiatic Digital under Digital marketing department from 3rd January, 2016 to 7th April, 2016 as a requirement of my BBA program. As being completely new to the practical and corporate world, every hour spent in the Digital Marketing world gave me great work experience, which is very precious for my career ahead. The first part is the general introduction on ‘Asiatic 3sixty and Asiatic Digital’ and well as its department, mission, vision, services offered by the Asiatic Digital and their current clients, competitors, In chapter two, I tried to highlight the work, job responsibilities that I had to perform as an intern of Asiatic Digital. I have mentioned assigned duties and departments that I have worked on. In the later chapter three, the objective of the study along with the methodology and limitation is clearly mentioned. I have showed finding and provided analysis of the study, which was based on ‘Strategic Approach to Use Social Media for Marketing in Perspective of Bangladesh’ under the supervision of Asiatic Digital. I tried to narrow my focus on social media marketing in Bangladesh and its impact on marketing and brand communication. Further I showed the significance of social media compared to other medium of brand communication and its benefits and after that I explained how digital communication firms in Bangladesh are operating and dealing with clients. I also incorporated in this report about the presence of brands on social media and their social media marketing strategies. In the fourth chapter, I have included a recommendation where I suggested improvement for Digital marketing agency, my organization of internship and university. At the end, I have included the reference and in the appendix further studies that I have not included in my report. Before drawing any conclusion based on this report it may be noted that the report was prepared in a very short time and there are lacking in the data. However, still the report may be useful for designing any further study on Social Media Marketing in Perspective of Bangladesh.