Comparative market study on milk powder brand in Bangladesh of Arla foods bd Ltd.

Abstract

In every field of study, theoretical course work and the field experience play major role to shape the knowledge and skill of a student. I have selected Arla Foods Bangladesh Ltd. as a part of my internship program of Masters of Business Administration requirements because I was keen to work with world’s largest health, nutrition and wellness company that can give me the real life exposure in one of the well-known corporate of Bangladesh. In the following report, I have tried to neatly sort all my activities separately to describe a clearer picture of my responsibilities assigned by my supervisor at Arla Foods Bangladesh. The report covers how Arlaholds its number one position and does business with comparative market Strategy by providing its products and services to the customers, and how customers accept those products or services. In Chapter-1, Company summary, Objectives, Methodology and limitation of study. In Chapter-2, there is an overview of Arla Foods Bangladesh Limited, which contains the corporate mission, vision, strategy of Arla Bangladesh Ltd. In this chapter, there is a description of products and services offered by Arla, through which they satisfy their customers. In Chapter- 3, Comparative market strategy creates market differentiate. Powder milk brand of Arla compares with another milk powder brand for analysis of quality and customer satisfaction according to creating brand loyalty. In Chapter-4, Customer acceptance on product or service to analysis the standards of marketing for comparing of powder milk brands. In Chapter-5, Company finding problem and solution according to comparative market study. To conclude, in the report I tried to express how my academic knowledge was applied in different situations in the internship tenure. Also, it needs to be mentioned that some processes cannot be explained clearly in this report due to the confidential policy of the company.