dc.contributor.advisor | Mohiuddin, Md. Fazla | |
dc.contributor.author | Joy, Rownok Rahman | |
dc.date.accessioned | 2016-01-10T13:18:31Z | |
dc.date.available | 2016-01-10T13:18:31Z | |
dc.date.copyright | 2015 | |
dc.date.issued | 2015-12-19 | |
dc.identifier.other | ID 10204113 | |
dc.identifier.uri | http://hdl.handle.net/10361/4703 | |
dc.description | This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015. | en_US |
dc.description | Cataloged from PDF version of Internship report. | |
dc.description | Includes bibliographical references (page 41-42). | |
dc.description.abstract | Berger Paints Bangladesh Limited has acquired commendable reputation by providing sincere personalized service to its customers in a technology based environment since its inception. The organization has set up a new standard to increase the sales by using an internal app which will help the sales officers to maintain a smooth communication with the dealers.
The main objective of the study is to analyze and evaluate the sales performance of Berger Paints from 2012-2015(October) with an emphasis of the issues in relation to different types of motivational theories. I have analyzed how the sales force of Berger Paints can be relate with the motivational theories- Maslow’s Hierarchy of Needs, McGregor’s Theory X & Theory Y and Expectation Theory.
The dealers are the heart of the Berger, they always wants to make sure that the dealers get all the facilities they need. So, I have also discussed about the dealer’s benefits which lead to high sales growth every year. | en_US |
dc.description.statementofresponsibility | Rownok Rahman Joy | |
dc.format.extent | 52 pages | |
dc.language.iso | en | en_US |
dc.publisher | BRAC University | en_US |
dc.rights | BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
dc.subject | Business administration | en_US |
dc.subject | Berger paints | en_US |
dc.title | Sales performance analysis of Berger Paints Bangladesh Ltd | en_US |
dc.type | Internship report | en_US |
dc.contributor.department | BRAC Business School, BRAC University | |
dc.description.degree | B. Business Administration | |