dc.contributor.advisor | Islam, Md. Tamzidul | |
dc.contributor.author | Amin, Ahmad Arif | |
dc.date.accessioned | 2015-10-29T09:21:01Z | |
dc.date.available | 2015-10-29T09:21:01Z | |
dc.date.copyright | 2015 | |
dc.date.issued | 2015-09 | |
dc.identifier.other | ID 10304119 | |
dc.identifier.uri | http://hdl.handle.net/10361/4536 | |
dc.description | This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015 | en_US |
dc.description | Cataloged from PDF version of Internship report. | |
dc.description | Includes bibliographical references (page 35). | |
dc.description.abstract | Bangladesh is still a naïve country in terms of advertising. Due to lack of knowledge and the
courage of leap onto new media, it is not only unexpected but also a big step to rely on digital
media. Over the years, advertising techniques have changed radically; mostly to cope with the
changes in how consumers view and perceive things and to stand out in the clutter of today’s
advertising efforts. While marketers are realizing the importance of differentiating not only in
terms of their product’s USPs, but also in how they present and promote it to the consumers.
It is actually the creative agencies that truly believe in the continual change of the advertising
era. However, in a country like Bangladesh, change comes at icy pace. Creativity is nurtured
and encouraged but very few clients can completely trust their agencies to come up with
something ground breaking in their campaigns and platform. The change in client proposition
in any campaign is not always appreciated and encouraged. This duel of client and agency
may sometime lead towards an idea that stands out from other campaign.
Symphony is one of the clients of our digital department. We often duel for the tagline of
their product. Symphony ZV is one of them. Symphony’s marketing officials wanted to show
the elegance of the product, whereas we fought for the better tagline.
By eliminating client-agency gap, Bangladesh has very recently experienced few innovative
advertising techniques. Ogilvy & Mather, Bangladesh has successfully been a part of that
change. The following report mainly focused on a case from Ogilvy & Mather, Bangladesh.
The report also indicates the upcoming shift of the industry towards a more dynamic and
pioneering change. | en_US |
dc.description.statementofresponsibility | Ahmad Arif Amin | |
dc.format.extent | 35 pages | |
dc.language.iso | en | en_US |
dc.publisher | BRAC University | en_US |
dc.rights | BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
dc.subject | Business administration | en_US |
dc.title | Exploring elegance: the story of ‘Your Phone’ | en_US |
dc.type | Internship report | en_US |
dc.contributor.department | BRAC Business School, BRAC University | |
dc.description.degree | B. Business Administration | |