An evaluation of the activities of the loyalty and partnership division of the Marketing department of Banglalink Digital Communications Limited

Abstract

Since banglalink‟s launch in February 2005, its impact was felt immediately overnight mobile telephony became an affordable option for customers across a wide range of market segments. Currently, Banglalink is the second largest telecom operator in Bangladesh in terms of market share. This enormous achievement would not have been possible without the satisfaction and retention of the loyal Banglalink subscribers. Highlighting the previous statement, this report solely focuses on the activities of the loyalty and partnership division of Bnaglalink. The report begins off by revealing insight into the organization profile including Banglalink's history, their vision, mission and strategy, products and services, activities and performances. It also describes the existing competitors and their competitiveness in response to economic condition. This piece of the report demonstrates the inner ability which is influencing in the execution with respect to fulfilling the clients‟ wants and needs from the organization. The accompanying section of the report is an appraisal of the exercises of the company‟s customer retention division. It also describes the activities and the process of the team. Elaborating what I have learned and understood comes the perception and discovering that have been assembled along the three month program. The following fragment discusses the findings and scope of the loyalty and partnership team according to my understanding. It also talks about the processes that are not for the customers‟ eyes and how the team functions. The report closes with the proposal on how the can enhance their endeavors and proficiency of the Banglalink‟s loyalty and partnership division and the conclusion.