Customer satisfaction on general banking activities of Shahjalal Islami Bank Ltd.: a study on Mirpur branch
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Date
2014-09-11Publisher
BRAC UniversityAuthor
Rahman, A.H.M.NahidMetadata
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Any academic course of the study has a great value when it has practical application in the real
life.Only theoretical knowledge will be little important unless it is applicable in the practical
life.So we need proper application of our knowledge to get some benefit from our theoretical
knowledge to make it more fruitful. When we engage ourselves in such field to make proper use
of our knowledge in our practical life only, then we come to know about the benefit of the
theoretical knowledge.
This report is on a study of the customer satisfaction on general banking activities of Shahjalal
Islami Bank Ltd. Mirpur Branch.
Mirpur branch is one of the profitable branches of Shahjalal Islami Bank Ltd.Level of
satisfaction of customers of this branch is high and customer’s perception toward service quality
is higher than their expectations. It implies that employees of this branch are very responsive and
reliable. Some effective steps should be taken for the betterment or upgrading of such a crucial
service. To gain major market share the bank should improve its customer service also they will
have to give a lot of efforts to marketing program. Because most of the customers are unaware
about the facilities that Shahjalal Islami Bank Ltd. is providing.
This report composed of 06 (Six) chapters. This report discussed about the introduction of the
bank,general banking,customer satisfaction,findings,recommendations and so on.