Promotional strategy of ACI PURE salt

Abstract

ACI Consumer Brands was initiated in 1995 with two major brands of the company – ACI Aerosol and Savlon. These are two of most prestigious products which are enjoying the leadership position in the market. The division started to take new businesses through off shore trading as well as local manufacturing. In this process ACI Consumer Brands launched many new products and also bonded with Joint Venture business relationships with „Dabur India‟ and „Tetley UK‟ and attained international alliances with world renowned companies. A sound mind goes with a sound body-ACI believes in this age old proverb and young generation needs to grow up with healthy physique and sound mind who will lead the nation in future. With this belief, ACI has entered in to the commodity food business with “ACI Pure” Brand. The aim is to provide purest of the food products to Bangladeshi consumers at affordable price for which ACI has invested in very large scale in state of the art manufacturing facilities for daily kitchen essentials like vacuum evaporated edible Salt, Spices and Flour. The products are delighting the consumers by providing 100% dirt free, pure and natural food ingredients which can compete against any international products. Corporate vision, mission, values, goals and objectives of ACI Limited have been discussed in internship report. Moreover, all the products and services that ACI ltd offers to the customers have been descried. A brief overview and description of the work process have been included with a chart. A concise description about the department is also given in the company profile chapter. In job profile chapter, there have discussion about the nature of the job and the specific responsibilities that had to do throughout the internship period in ACI Limited. Furthermore, Consumer analysis has been made for promotional strategies to figure out some of the finding regarding the performance of ACI pure salt. Meanwhile suggestions and recommendations were included in order to eradicate the weaknesses of their department. Finally, the report is ended up through including references and sources that have been used to prepare this report.