Overcoming communication barrier through corporate social responsibility of British American Tobacco Bangladesh

Abstract

This report is conducted with three principle aims. First one is to know Regulatory barrier given by government over Tobacco Industry. Second one is communication barriers faced by British American Tobacco Bangladesh because of this regulatory restriction and third one is how CSR activities of British American Tobacco Bangladesh help in overcoming the communication barrier. Basically in order to complete my Internship program for my graduation, I had a wonderful experience working for a period of three months in the British American Tobacco Bangladesh. First part of this report is based on the introduction which includes topics like origin, objective, background, methodology, limitation of the study. Basically it defines the way and background of the study to prepare the report. The next part of the report highlights a brief about British American Tobacco Bangladesh and its history, its products, shareholders, distribution network. In the main part of the report, I explain the Tobacco Law that has restricted tobacco industry to go for any sort of promotion, advertisement or mass communication. Next, I explain the consequence of these laws. Later on I have explained the current CSR activities done by BAT Bangladesh. Finally I have tried to explain the benefits BATB is getting from their CSR initiatives. Succeeding, I have also tried to figure out how CSR activities of BATB help in reduce the communication barrier and acts as an alternative medium of mass communication. I have also tried to explain costs and benefits of the CSR initiatives depending on the perspective of different stakeholders of BATB. At the end of the report, some recommendations are given which could be helpful for the proper understanding of the report. In a brief, this report contains all the essential and possible information related to the CSR activities of British American Tobacco Bangladesh and how communication barrier can be reduced and the expected benefits can be reaped from these activities by British American Tobacco Bangladesh.