Mobile money services widen financial inclusion and the development of its ecosystem : a report on Robi Axiata Limited

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Date
2014-05-21Publisher
BRAC UniversityAuthor
Chowdhury, Sifat TasnimMetadata
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This report was prepared during my internship report in Robi Axiata Limited. This report has helped me to understand the practical scenario of a Telecommunication Company. Robi Axiata Limited is the second largest telecom operator in Bangladesh in terms of revenues and third largest in terms of registered subscribers. It is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan, and was the first operator in the country to introduce GPRS. Robi is also renowned for its unique product innovation, best win-back campaigns in the market and regional market strengths in Chittagong/Comilla. This internship report is based on my observation and experience gathered from the company. Focusing on the development of financial and the ecosystem both globally and locally through mobile money business, which is being lead by the Digital Services Division. I had the privilege to work with this division which was formed in October 2012. The division provides Mobile Financial Services with different banks to its customers. I carried out routine tasks of recording and organizing daily and weekly transactions/ registration records of bKash. I also helped out the team regularly in taking meeting minutes, doing data entry, preparing various financial and statistical reports and presentation. I actively participated in the brainstorming sessions and I was given the responsibility to plan campaign events from the beginning to the end. I have gathered experiences in both Finance and Marketing sections in Digital Services. The broad explanation of my work and the division is described in the report. Along with the overview of the business dealings and the relationships of different banks with Robi Axiata Limited, the advantages and the disadvantages that the team faces are also mentioned.