Effective brand promotional strategies on the brand value of ITEC - International Training & Education Counsel
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Date
2021-06Publisher
Brac UniversityAuthor
Khan, Sadman SakibMetadata
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Living in a globalized world with rapid technological advancements, there is a greater
movement of individuals around the world who want to study in other countries, and ITEC -
International Training & Education Counsel for Students provides professional consultancy
and admission consultancy services for those individuals to reach their destination in a legal
and systematic manner.
ITEC - International Training & Education Counsel is a Premium & Transparent Visa
Facilitating Center for Bangladeshi Citizens that provides Document Screening, Consultancy,
and Application Finalization, relieving customers of the stress of visa applications. ITEC -
International Training & Education Counsel provides accurate information to students who
wish to pursue higher education abroad in a professional manner. ITEC - International
Training & Education Counsel for Students uses a variety of promotional strategies to raise
brand awareness and build brand association.
Their Digital Marketing techniques are the most popular promotional actions that they are
concentrating at the time. As part of my internship, I worked on query management, which
allowed me to communicate with consumers, website improvements, and content production
for business clients, and I was in charge of event marketing. During my internship, I gained a
lot of expertise about digital marketing. I was able to create customer service relationships, as
well as strategy and financial management, using query management. Based on my
observations and field visit, they appear to be in a strong brand position. But Bangladeshi
competitors with a well-growing market, ITEC should focus more on building a stronger
brand. For this, they will need to enhance their promotional efforts, which will assist them
improve their brand image.