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dc.contributor.advisorHaque, Md. Mahmudul
dc.contributor.authorFerdosi, Kazi Humaira
dc.date.accessioned2024-07-04T05:29:07Z
dc.date.available2024-07-04T05:29:07Z
dc.date.copyright©2021
dc.date.issued2021-10
dc.identifier.otherID 17104013
dc.identifier.urihttp://hdl.handle.net/10361/23667
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.en_US
dc.descriptionCataloged from the PDF version of the internship report.
dc.descriptionIncludes bibliographical references (page 67)
dc.description.abstractThis report titled “A Thorough Branding Strategy Analysis of Nestlé Dairy Brands in Bangladesh” where the report has discussed about the branding strategies and activities adopted by the organization. This report has also talked about how effectively the brand has been successful to communicate its brand message to its consumers and consumers understanding as well as awareness level of the brand message and value that brand is trying to deliver to its target. This report has also talked about other competitors’ strategy to position in the consumers’ mind. This report has also addressed the branding issues and recommended strategy ideas that brand can follow to develop its structure. This report has talked about the organization’s process and structure and shared the overview of the organization as its mission, vision, objectives, the different layers of functions that is working to achieve the targets and goals. In this report, management practice of the organization has also been described where the emphasize on hiring the efficient employees as they considered as key drivers for success. This report has also talked about the operation management efficiency, industry analysis and position of Nestlé Bangladesh and the future of the organization as a forecast. To conclude, this report has shared some view that can add value in organizational growth and work processen_US
dc.description.statementofresponsibilityKazi Humaira Ferdosi
dc.format.extent69 pages
dc.language.isoenen_US
dc.publisherBrac Universityen_US
dc.rightsBrac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectBranding strategyen_US
dc.subjectOrganizational growthen_US
dc.subjectConsumers understandingen_US
dc.subjectNestlé Bangladeshen_US
dc.subject.lcshBranding (Marketing)
dc.subject.lcshOrganizational change
dc.subject.lcshConsumers' behavior--Moral and ethical aspects
dc.titleThorough branding strategy analysis of Nestlé Dairy Brands in Bangladeshen_US
dc.typeInternship reporten_US
dc.contributor.departmentBrac Business School, Brac University
dc.description.degreeB. Business Administration


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