| dc.description.abstract | Pathao Ltd., a rapidly growing tech-based startup, has emerged as a market leader in
Bangladesh's ridesharing industry. Since its establishment in 2015 by a group of passionate
entrepreneurs, Pathao has gained immense popularity by providing an innovative solution to the
city's traffic congestion and offering services in various verticals, including ridesharing, food
delivery, parcel delivery, and courier services.
In 2018, Pathao received funding from Gojek, an Indonesia-based ridesharing company, which
facilitated its expansion into other verticals beyond ridesharing. This strategic investment
allowed Pathao to establish a strong presence not only in Bangladesh but also in international
markets.
The company's app-based parcel delivery services garnered significant attention, leading to
substantial growth in ridesharing, food delivery, and courier services. This enabled Pathao to
surpass its competitors and secure a considerable market share in the local markets. The success
of the brand can be attributed to its competitive pricing, effective communication strategies, and
adherence to global operational standards.
As a Key Account Manager, my role involves serving as the primary point of contact for clients
and merchants using Pathao services. In my report, I have highlighted the operational, marketing,
and competitive strategies that have contributed to Pathao's brand development and long-term
goals. Utilizing social media platforms, the company effectively introduced its services to the
public even before its official launch, allowing people to access information about its operations
and service delivery. Additionally, the report focuses on the operational strategies implemented by Pathao, such as
establishing convenient hubs and centrally monitoring them. It also delves into the organizational
structure, spanning from top-level management to the delivery personnel responsible for bringing
the services to the final consumers. This analysis is based on my internship experience from
February 15th to May 08th.
Finally, after evaluating the available information, the report provides recommendations for
Pathao to enhance its operational efficiency and improve service delivery. These suggestions
emphasize aligning strategies, fostering internal team harmony, and further optimizing the on demand
digital platform's business operations. | en_US |
