Trade program strategy’s effect on meeting the sales target on Square Toiletries Ltd.

Abstract

Square Toiletries Ltd is one of Bangladesh's most reputable and prominent manufacturers and sellers of fast-moving consumer goods. It is a subsidiary of Square Group, but operates independently. As an FMCG manufacturer, it carries twenty distinct brands, ranging from skin care to home cleaners. It has hundreds of distributors throughout Bangladesh, and as their customer base has risen rapidly, so has their market. This report will provide an overview of the tasks that an intern at Square Toiletries Limited completes on a daily basis. Recently, the sales department at Square Toiletries has begun hiring interns in order to provide candidates with an introduction to the workings of a sales department for a fast-moving consumer goods (FMCG) company. Instead of serving as an internship, this program gave participants experience more similar to that of an employee. In addition, this report will give insight and offer an overview on Square Toiletries Limited as a business, including the company's vision and mission, employee procedures, marketing tactics, and a variety of other topics. As a company, Square Toiletries is very open and honest, while still maintaining a high level of accountability. Their products are able to compete with those of multinational companies as a result of effective corporate practices and consumer-based products. In addition to that, there will be a in-depth analysis into the strategies behind Square Toiletries' trade program. This analysis will give insight on the topic of “Trade program strategy’s effect on meeting the sales target on Square Toiletries Ltd." Following the completion of the research, it became clear that trade program strategies play an essential role in the process of reaching sales goals. These strategies are implemented in order to attract the attention of retailers and to encourage them to make more purchases, both of which are necessary in order to achieve the sales target. It was also noted that the sales department is not exclusively dependent on trade program tactics since other aspects also play key roles, and trade programs do not always result in success. This was noticed as a result of the fact that trade programs do not always result in success. Yet, it is an important aspect that has a big impact on the amount of sales goals that can be achieved.