| dc.contributor.advisor | Hasan, Najmul | |
| dc.contributor.author | Adnan, Kazi Md. Nafis | |
| dc.date.accessioned | 2024-06-06T05:28:24Z | |
| dc.date.available | 2024-06-06T05:28:24Z | |
| dc.date.copyright | 2023 | |
| dc.date.issued | 2023-10 | |
| dc.identifier.other | ID 21364021 | |
| dc.identifier.uri | http://hdl.handle.net/10361/23191 | |
| dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2023. | en_US |
| dc.description | Cataloged from the PDF version of the internship report. | |
| dc.description | Includes bibliographical references (page 18). | |
| dc.description.abstract | CEnCL under the Concord Group has established several facilities as amusement parks and resorts. All of their parks are considered as the most advanced parks in Bangladesh. And these parks are very famous among the mass people of this country. This report focuses on the marketing steps they are following to stay in the top of the market. A thorough analysis has been done to study whether their policies go with the political, economic, sociocultural, technological and legal or not. A SWOT analysis has also been done to study CEnCL. | en_US |
| dc.description.statementofresponsibility | Kazi Md. Nafis Adnan | |
| dc.format.extent | 18 pages | |
| dc.language.iso | en | en_US |
| dc.publisher | Brac University | en_US |
| dc.rights | Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | Marketing | en_US |
| dc.subject | Salse strategies | en_US |
| dc.subject | Concord Entertainment Co. Ltd | en_US |
| dc.subject.lcsh | Sales management. | |
| dc.subject.lcsh | Marketing--Management. | |
| dc.title | Investigating the marketing and sales strategies of Concord Entertainment Co. Ltd | en_US |
| dc.type | Internship report | en_US |
| dc.contributor.department | Brac Business School, Brac University | |
| dc.description.degree | M. Business Administration | |
