An overview of retail analysis and planning of Yellow by Beximco Limited

Abstract

The Fashion style of Bangladeshi people is growing day by day which is a huge opportunity for the garments factories. The direct and indirect customers in the market are booming sales which is beneficial for the industries. Yellow is a fashion-oriented brand in Bangladesh and they are now a giant figure in the market. Yellow always focuses on new innovations in the market which assists them to grab the market easily. The creation of new products in the market is a dynamic tactic of Yellow to attract customers. Yellow changes its sales strategies very efficiently which makes them fast mover than their competitors. Moreover, Standard brand practices make Yellow different from others in the market as well. Firstly, The report will contain how Yellow focuses on the demand of the customers at different times and make its strategy according to its market research. In addition, The company's identity has effectively elevated its competitive attractiveness through its fast customer demand fulfillment movement. As the organization is selling fashion-style-oriented products it needs to provide the right product at right time. Furthermore, the target market should be analyzed perfectly and Yellow is doing it very well. Also, Yellow is maintaining the prices for their target market which is giving the loyalty of the customer very efficiently. The customer segmentation method and pricing setup method of this brand are up to the mark. Secondly, The report will provide an idea that how Yellow understand the customer experience and the ways of increasing the profitability of the business. Moreover, Yellow has a unique brand value in the market. Yellow is doing its business according to the standard of international garment law. There are no violence or danger issues by Yellow for the customers. Finally, The report will provide an overview of Yellow including how they are doing business, the uniqueness of Yellow in the market, the customer selection, mission and vision of the company, the sales strategy of Yellow, and the pricing strategy of Yellow in the market. Thus, Yellow is doing business in Bangladesh for a long time and it has a standard image in the readymade market. Yellow does not break the promises which they provide to its customers. According to the motto of Yellow, customer priority is the first concern for Yellow.