Impact of Miniso Bangladesh's events activation and PR on their brand personality and subsequent growth

Abstract

"This report examines the public relations and events activation strategies implemented by MINISO, a lifestyle goods manufacturer with a Japanese influence, to maintain a positive brand image and promote its products. Through an omni-channel strategy that integrates offline and online activities and leverages influencer marketing, MINISO has effectively positioned itself for growth in a changing market.

Events activation and influencer marketing have become increasingly popular strategies for businesses to reach their target audiences and increase brand awareness. MINISO Bangladesh has implemented these strategies to increase its brand visibility and attract new customers by organizing engaging events and partnering with local influencers to promote its products and services to a wider audience.

MINISO has also integrated its offline and online activities through click-and-collect options and in-store displays that encourage customers to follow the company on social media. This integration aligns with the AIDA business model and creates a seamless customer experience that encourages customer loyalty and repeat business.

The broad objective of this study is to establish a clear connection between PR and events activation strategies implemented by MINISO Bangladesh and the company's growth. The research will use qualitative variables and rely on secondary data sources such as case studies and surveys. The subject matter will be heavily reliant on analyzing the impact of PR and events activation on MINISO's brand image and customer engagement, By examining the strategies implemented by MINISO Bangladesh, this study aims to provide insights into how PR and events activation can be effectively used to promote brand growth and success in a highly competitive market."