Gender relations in super shops at Dhaka: experience of women sales associates

Abstract

"This study aims to explore the evolving role of women in the retail sector of Bangladesh, specifically as sales associates or representatives, and the impact of gender dynamics on their position within the industry. While previous studies have examined gender perceptions of salespeople in various countries, limited research exists on this specific issue in Bangladesh. To address this research gap, a qualitative approach utilizing in-depth interviews will be employed. The participants will be women who have either previously worked or are currently working as sales associates in different super shops across the city. The research seeks to provide a comprehensive understanding of the challenges and opportunities encountered by these women in their professional journeys. By investigating their experiences, perspectives, and societal perceptions, the study aims to shed light on how gender relations influence the role of sales associates and, in turn, impact the overall retail business in Bangladesh. Through in-depth interviews, this research will capture the nuanced aspects of these women's experiences, including the barriers they face, the strategies they employ to navigate their roles, and the societal expectations placed upon them. The findings will contribute to the existing literature on gender, work, and entrepreneurship, specifically within the context of Bangladesh's retail sector. Furthermore, this study holds practical implications for promoting gender equality and inclusivity within the retail industry. The findings may also provide guidance for retail businesses to foster an inclusive workplace culture that supports the success of both male and female employees. This research aims to fill the gap in the literature regarding gender dynamics in the retail sector of Bangladesh, particularly focusing on the experiences of women working as sales associates. The utilization of in-depth interviews will provide valuable insights into the challenges and opportunities faced by these women, as well as the overall impact of gender relations on the retail business. Ultimately, this study strives to contribute to the understanding of gender, work, and entrepreneurship in Bangladesh while providing practical implications for promoting gender equality and inclusivity in the retail industry."