| dc.contributor.advisor | Lee, Dr. Sang H | |
| dc.contributor.author | Islam, Rafiul | |
| dc.date.accessioned | 2024-01-14T09:22:11Z | |
| dc.date.available | 2024-01-14T09:22:11Z | |
| dc.date.copyright | 2023 | |
| dc.date.issued | 2023-01 | |
| dc.identifier.other | ID: 19104118 | |
| dc.identifier.uri | http://hdl.handle.net/10361/22136 | |
| dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. | en_US |
| dc.description | Cataloged from PDF version of internship report. | |
| dc.description | Includes bibliographical references (page 21). | |
| dc.description.abstract | This report focused on repeat customers contribution in profitability of service industry,
particularly mental health service. It also discussed about Moshal Mental health services internal
and external analysis and its financial aspects. It’s been found that repeat customers are more
profitable than new customers considering cost-benefit analysis and secondary research. However,
new customer acquisition is also important as new customers may become repeat customers at
some point which is necessary for business scalability. | en_US |
| dc.description.statementofresponsibility | Rafiul Islam | |
| dc.format.extent | 21 pages | |
| dc.language.iso | en | en_US |
| dc.publisher | Brac University | en_US |
| dc.rights | Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | Profitability | en_US |
| dc.subject | Cost-benefit analysis | en_US |
| dc.subject | Repeat customers | en_US |
| dc.subject | Service industry | en_US |
| dc.subject.lcsh | Service industries. | |
| dc.title | Impact of repeat customers in profitability of service industry: A study on Mental health service | en_US |
| dc.type | Internship report | en_US |
| dc.contributor.department | Brac Business School, Brac University | |
| dc.description.degree | B. Business Administration | |
