| dc.contributor.advisor | Akter, Tania | |
| dc.contributor.author | Jerin, Nowshin | |
| dc.date.accessioned | 2023-12-17T09:51:41Z | |
| dc.date.available | 2023-12-17T09:51:41Z | |
| dc.date.copyright | 2023 | |
| dc.date.issued | 2023-01 | |
| dc.identifier.other | ID: 18104001 | |
| dc.identifier.uri | http://hdl.handle.net/10361/21989 | |
| dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. | en_US |
| dc.description | Cataloged from PDF version of internship report. | |
| dc.description | Includes bibliographical references (page 27). | |
| dc.description.abstract | As a requirement for the completion of BBA program, this report is prepared after a 3 months
internship at Nagad Ltd. On “Impact of Digital Marketing on Nagad’s success”. The
responsibilities assigned to me as intern of Digital Marketing is described here as well as the
challenges and learnings received during the internship. An overview of Nagad Ltd. Is
described in this report as well as the management , marketing practices, recruitment process
,operations ,different services offered by the company. In order to find out the impact of digital
marketing, a survey has been conducted among 70 random people to gather customer’s opinion,
perception about the digital marketing practices of Nagad Ltd. Finally, some recommendations
are suggested to improve the company’s service. | en_US |
| dc.description.statementofresponsibility | Nowshin Jerin | |
| dc.format.extent | 30 pages | |
| dc.language.iso | en | en_US |
| dc.publisher | Brac University | en_US |
| dc.rights | Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | Digital marketing | en_US |
| dc.subject | Nagad Ltd. | en_US |
| dc.subject.lcsh | Branding (Marketing) | |
| dc.subject.lcsh | Internet marketing. | |
| dc.title | Impact of digital marketing on Nagad’s success | en_US |
| dc.type | Internship report | en_US |
| dc.contributor.department | Brac Business School, Brac University | |
| dc.description.degree | B. Business Administration | |
