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Analysis of sustainability and competition of Munchies in Bangladesh
(Brac University, 2022-12)
All BRAC Business School graduates are permitted to put the theoretical information they have
learned via the structured courses they have taken to good use. The different interactive tasks
and term papers are used to ...
Finding the best promotional strategy for influencing the purchase of instant coffee by shoppers, A case study on Nestle Bangladesh Limited.
(Brac University, 2022-02-04)
In this research, I will ask whether consumers purchase instant coffee without receiving any incentives,
and if not, how sales promotions influence consumer purchasing behaviour.
After conducting a thorough survey, we ...
Dependence on social media in the Bangladesh market industry
(Brac University, 2022-06)
This report talks about the current psychology that drives the marketing environment in Bangladesh. The report begins with a brief diagram of my 3-month long internship at Ovlea Digital, who they are, and their company ...
Change in the market demand overtime of Rahimafrooz Solar System and Battery
(Brac University, 2022-02)
Bangladesh is lagging behind in providing electricity to all the areas due to several issues. According to a survey around 93.5% of its people are out of electricity coverage. For that government has introduced many schemes ...
Understanding the changing media landscape for promotion of Herbal Products and the impact of alternative sales channels on consumption
(Brac University, 2022-06)
Square Toiletries is one of the country’s leading FMCG companies that began its journey with just one single product as a separate segment of Square Pharmaceuticals. They are now the country's top producer for manufacturing ...
How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
(Brac University, 2022-09)
This report is written with an aim to give an overall idea of the Digital Marketing industry of
Bangladesh and how local FMCG’s can get the best out of Digital Marketing. This report
shows us the current digital marketing ...
Analyzing KCCL’s position in the Digital Age
(Brac University, 2022-09)
As part of my internship at the company of Kohinoor Chemical Company, I had come across the
company’s rather unique position in the market that was a culmination of multiple factors that
affected the Bangladeshi market ...
How BAT Bangladesh's selection of efficient candidates by the HR department ensures a successful marketing team
(Brac University, 2022-01)
Very few multinational corporations are as successful as British American Tobacco (BAT Bangladesh). This organization is operating in this area for more than a century. In the year 1910, it was founded in Bangladesh. It ...
Analyzing the digital marketing scenario at Asiatic EXP
(Brac University, 2022-09)
I created this report based on my three-month internship at Asiatic EXP's Strategic Planning
Department. I had to take the Bus 400 internship course because it was a prerequisite for my BBA
degree.
This article includes ...
Impact of social media marketing in BRAC Bank
(Brac University, 2022-10)
BRAC bank is a reputed bank in Bangladesh. The foundation of every action at BRAC Bank
is guided by its principles, which make it a performance-driven company. Unlike other
traditional banks, BRAC Bank did not begin ...