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Dependence on social media in the Bangladesh market industry
(Brac University, 2022-06)
This report talks about the current psychology that drives the marketing environment in Bangladesh. The report begins with a brief diagram of my 3-month long internship at Ovlea Digital, who they are, and their company ...
Impact of social media marketing on event factory
(BRAC University, 2018-12-13)
While First world countries are shifting to Online Media leaving offline media as an obsolete one, it is high time to take this change into effect in Bangladesh. The rapid growth of Smartphone users and expansion of Fast ...
Digital marketing plays the vital role to fulfill customer satisfaction: A study on Analyzen Bangladesh Ltd.
(Brac University, 2021-01)
The report focuses on my experiences, learning and the people I have met communicated
with over the course of full time internship program at Analyzen Bangladesh Ltd. Despite
tough regulations, Analyzen being the first ...
Impact of social media marketing in BRAC Bank
(Brac University, 2022-10)
BRAC bank is a reputed bank in Bangladesh. The foundation of every action at BRAC Bank
is guided by its principles, which make it a performance-driven company. Unlike other
traditional banks, BRAC Bank did not begin ...
Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign
(BRAC University, 2017-07-27)
The research caters to the impact of social media campaign on brand recall, recognition and associations which in turn would create a change on their purchase intention. The demography was chosen based on three professions ...
Social media marketing: a brand’s perspective; a case study of Hero MotoCorp Ltd. in Bangladesh
(BRAC University, 2017-07-22)
In the first world countries the offline media is getting almost obsolete gradually. The change is also affecting Bangladesh. The significant growth of internet and smart phone users in Bangladesh is showing us the necessity ...