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Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign
(BRAC University, 2017-07-27)
The research caters to the impact of social media campaign on brand recall, recognition and associations which in turn would create a change on their purchase intention. The demography was chosen based on three professions ...
Social media marketing: a brand’s perspective; a case study of Hero MotoCorp Ltd. in Bangladesh
(BRAC University, 2017-07-22)
In the first world countries the offline media is getting almost obsolete gradually. The change is also affecting Bangladesh. The significant growth of internet and smart phone users in Bangladesh is showing us the necessity ...