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Now showing items 301-310 of 310
The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
(Brac University, 2022-05)
My time as an intern at X- Integrated Marketing Agency is chronicled in this report. I've gained
a lot of knowledge about digital marketing and other aspects of marketing during my internship.
With the advent of digital ...
Understanding the out of home hot beverage and snacking industry of Bangladesh
(Brac University, 2022-10)
We are all living in a very fast and dynamic world where we all are busy, having barely any time
to ourselves. As we are busy, we seldom get time to take care of ourselves and keep our health in
check. In the context of ...
Impact of Huawei cloud solution in Bangladesh business and its information system
(Brac University, 2022-09)
The basis for this paper is a three-month internship with Huawei Bangladesh. By working in the
Huawei Cloud team, it gave us the idea of Cloud, basically about the Huawei Cloud and its
process and impact in Bangladesh ...
Guerilla marketing in BD: Functionality & challenges
(Brac University, 2022-12)
The purpose of this report is to document the experiences and learning gained during an
internship at X-Integrated Marketing Agency from October, 2022 to December, 2022. During
the internship, the focus was on the ...
Enhancing the digital reputation score of Airtel buzz
(Brac University, 2022-11)
In this report, I've included quantitative and qualitative learnings, as well as personal reflections
on them. Understanding the methodologies underpinning real-life core branding activities was an
enthralling experience ...
Impact of 401(k) employee retirement plan on the motivation, productivity, and efficiency for the employees of high performance business entities
(Brac University, 2022-12)
The first outsourcing business to be officially designated in Bangladesh is Data-Path Ltd. The
parent firm of Data-Path Ltd. is July Business Services, a TPA company based in the USA. One
of the top TPA firms in the ...
Analyzing Ed-tech industry’s growth opportunity & educational development scope through digital marketing in Bangladesh: a follow up on ‘Innokids’ organization
(Brac University, 2022-05)
Almighty has bestowed us with technology. Perhaps second only to the gift of life, it is the greatest of God's gifts. It is the mother of civilizations, arts, and sciences. Certainly, technology has altered how people live. ...
Driving financial inclusion of the unbanked population in Bangladesh–a study of IDLC Finance’s digital deposit scheme through bKash
(Brac University, 2022-10)
The leading NBFI in the nation is IDLC Finance Ltd, where I had the chance to do my internship
in the Customer Experience Department. The company is one that consistently tries to innovate in
the financial services sector, ...
Impact of Miniso Bangladesh's events activation and PR on their brand personality and subsequent growth
(Brac University, 2022-09)
"This report examines the public relations and events activation strategies implemented by MINISO, a lifestyle goods manufacturer with a Japanese influence, to maintain a positive brand image and promote its products. ...
An execution plan by Unilever Bangladesh for competitive success in Soap Market
(Brac University, 2022-12)
"Unilever, a global company having roots in both the United Kingdom and the Netherlands, was
formed in the United Kingdom. They currently control the vast majority of the brands sold
globally in the areas of food, ...