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Integrated marketing communications tools of Bikroy.com Ltd
(Brac University, 2019-05-08)
This particular report is based on the internship program, partial requirement for the Bachelor of Business Administration (BBA) in BRAC University. The real objective of this report is to understand my learning, my ...
Effectiveness of rural intervention of Unilever Brands
(BRAC University, 2014-06-26)
Almost 70 percent of Bangladesh’s population lives in the rural areas. This segment, presents a huge opportunity for companies involved in Fast Moving Consumer Goods (FMCG) like Unilever. Unilever Bangladesh Limited ...
Digital transformation in BRAC Bank Limited
(BRAC University, 2017-12-18)
In Bangladesh, BRAC Bank Limited is a private commercial bank which was founded on 4 July, 2001. Initially, the main purpose of this bank was to reach to the large number of unbanked people that was not covered by the ...
Assessment of employee satisfaction of training & development: a study on employee of Prime Bank Limited
(BRAC Univeristy, 2017-05-03)
Human Resource activities are one of the major activities in an organization. Prime Bank Human Resource division is an ideal place for learning HR related activities thoroughly. An excellent team of management of HR division ...
An overview of customer relationship management (CRM) of ACI Logistics Limited SHWAPNO
(BRAC University, 2017-08-24)
ACI Logistics is a sister concern of ACI Limited and ACI Logistics’ main concern is the leading retail brand SHWAPNO.SHWAPNO LIFE is an integrated part of SHWAPNO. The ultimate objective of SHWAPNO is to reach a broader ...
Employees’ perception on recruitment & selection process in Square Pharmaceuticals Ltd.
(BRAC University, 2016-12-20)
Square Pharmaceuticals Ltd. is the market leader of pharmaceutical industry in Bangladesh and SPL employs a large number of skillful manpower which helped the organization to reach its goal throughout its journey. All the ...
Strategies for brand activation of savlon freedom ultra
(BRAC University, 2016-03-10)
ACI is one of the largest and well-known brands in Bangladesh. At the beginning it started with pharmaceutical but gradually it got engage with many different businesses like Food, Agro includes fishery and Consumer Brands. ...
Factors influencing customer satisfaction of Banglalink
(BRAC University, 2014-09-13)
Banglalink is the second largest telecom operator in Bangladesh in terms of market share. The report discusses about the different factors that are contributing to customer satisfaction or dissatisfaction. This project has ...
A study on the supply chain of Trade Wind
(BRAC University, 2014-06-08)
As a student of business administration analyzing today's business world is very crucial to observe in this complex situation. It is necessary to go through all fields of knowledge, both theoretical and practical. After ...
Comparative analysis between before & after merger of Robi Axiata Limited
(BRAC University, 2014-06-12)
When customers were tied to a fixed phone with its fixed phone number not many years back,
mobile and cellular phones have flourished to meet up with the demand for communication that
is getting in touch with others ...