Market share analysis of Berger Paints Bangladesh Limited at Savar

Abstract

This report is mainly based on “Market Share Analysis of Berger Paints BD Ltd. (BPBL) at Savar” where Berger Paints is one of the leading paints company in the world. We found that the potentiality of increasing market share of Berger Paints BD Ltd.(BPBL) at Savar increasing day by day. Because the real estate development companies and individuals are investing here more compare to other area of Dhaka city. But the rivalry among the paints companies is so much high in here. But Berger Paints is the number one choice able paint company in case of individuals. In my survey 85% individuals use Berger paints. Because most of the individuals prefer quality paints. In that sense Berger Paints providing high quality paints in the market. They are quality and price leader in the market. Companies‟ preference depends on its project location, price per square feet and motive of the company. In case of high price project a company prefers Berger Paints. At Savar industry environment says another thing that is here already has a great competition among the companies. Some are too strong in the market and their market share is also competitive. So to sustain in the strong competitive situation Berger Paints Company must to have some core competencies or uniqueness in the product which is not have to others. Quality can be considered as the core competencies of the company. Now Berger Paints BD Ltd. (BPBL) is one of the major market share capturer. They have some excellent strategies, which I discussed in this report. I also discussed about their future direction and assumption behind such strategy. Their strength is more than their weakness. For this reason Berger Paints BD Ltd. (BPBL) is one of the best companies in Bangladesh. Major findings of my report are, in Bangladesh the Paints sector is too much competitive and there are some large paints organizations who have the majority of market share and who have too much experienced in this sector. In this situation, I have recommended some things to entry in this competition.