Significance of digital advertising in today’s World

Abstract

This report is an overview of my internship at X Solutions Ltd. This company is an integrated marketing agency that helps clients promote their brands through advertisements. I worked in the departments of social media management and copywriting. This internship offered me the opportunity to learn about different skills that are required and different tools that are needed in digital marketing. In this era of electronic technology, digital platforms of different organisations are operated through their social media units. In order to discuss the significance of digital marketing in today’s world, the report will observe how X Solutions Ltd. contributes to the shaping of community management through digital marketing and use of social media.