Employee branding and employee engagement at Daraz Bangladesh Ltd

Abstract

Over the last few years, the e-commerce sector has become increasingly important for Bangladesh's economy. Bangladesh's e-commerce industry has risen dramatically. Bangladesh now has over 20 e-commerce platforms in existence as of 2021. In terms ofscale and market share, Daraz is currently Bangladesh's largest e-commerce company. This internship report is mostly concentrated on Daraz Bangladesh Limited's employee branding and engagement. Here are some insights into how Daraz maintains employee branding and employee engagement activities to keep their employees motivated throughout their work life. Furthermore, the report details the various HR operations that are now ongoing at Daraz Bangladesh. Furthermore, the report details the various HR operations that are now ongoing at Daraz Bangladesh. This internship report is structured into three parts, each with sub-chapters that address various areas of the research in accordance with the internship guidelines. The first chapter, named "Overview of Internship," covers information such as my name, student ID, institution name, name of organization with which I interned, roles, responsibilities, and obligations, and much more. It also contains details about my contributions to the organization for which I worked, as well as the benefits I received while working for this organization. I discussed the organization's overview in the second chapter, which covered subjects such as general management and marketing strategies, operational activities, financial analysis, and SWOT analysis of Daraz. Furthermore, this report will clarify how the OD and TM operations are planned and carried out. In order to complete this section of the report, I used both primary and secondary sources. The vast majority of the information came from my regular perceptions and interactions with my colleagues and others. Additional information was gleaned from the company's employee handbook, website, social media platforms, and other relevant materials. According to the internship program's requirements, the last chapter dives into the components of employee branding and employee engagement events such as the Pohela Falgun program, Women's Day Program, and Mother's Day Program. Furthermore, discusses in depth the trainings that Daraz Bangladesh has been undertaken and will conduct, as well as various conclusions and analyses of this organization. Aside from the findings, I've included some key outcomes that this study is projected to produce. Basically, this chapter will summarize my overall experience at working for Daraz. Finally, my study concludes with recommendations that will provide insights into how employee branding and engagement can be elevated to new heights, as well as references to the materials I used to complete my analysis.