Develop business in rural areas with the help of digital platforms

Abstract

In this modern period of time every business is digitalizing. The profession of a medical promotion officer in not fully digitalized yet. Because the marketing policy does not support digital promotion as it has so many reasons. But some parts of these sectors are developing their models and using digital tools for improving the product promotion process. The modern period is the period of advertising, and the likelihood of advertising success is determined by more than just the degree of creativity. Advertising messages frequently emphasize the virtues of a product or service. Manufacturers or organizations are obligated to maintain the promised attributes in order for customers to continue to buy these products or services; otherwise, customers will buy less of their products or services and patronize their competitors instead. The processes of marketing for medicines are the same as it was decade before. Representatives do their works visiting doctors, chemists in the hospitals, diagnostics, clinics, medical college hospitals following their schedules set by the superiors. A successful result depends on planning, implementation of effective policy and promotions. The purpose of this paper is to investigate the effects and circumstances of digital marketplaces where we have to find out new possibilities of business and as to learn how use digital platforms and expand business in hostile situations. I attempted to conduct research using a questionnaire that would serve the purpose in the most efficient and effective manner possible. Due to variables such as expected lack of cooperation from some authorities and data confidentiality, I had to rely on secondary sources such as the internet, websites, magazines, and newspapers. Throughout this research, I have noticed a number of facts about medicine marketing, including their strengths, weaknesses, possibilities, and dangers, all of which ought to be mentioned. Most Pharmaceuticals are primarily concerned with the demands of consumers, trending medicines for new diseases, upgraded formulas and their effectiveness. People working for medicine company has a hard training season for at least one to three months before starting their career in any medicine company. This is the tough most jobs in the marketing sector of Bangladesh which is not appreciated by the general people and also lost its previous vibe and respect.