Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
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Date
2022-09Publisher
Brac UniversityAuthor
Khan, Zahidur RahimMetadata
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The innovative technology used by Dokkho will open up many job opportunities for the people,
helping recruiters find the right people for any particular job and, at the same time, opening the
door of opportunity for aspiring expats. Dokkho aims to be a reliable platform that maintains the
transparency and personal security of every process, starting from document collection to visa
processing. This paper discusses the many branding and marketing techniques Dokkho takes in
order to position itself as a recognized and trustworthy brand in the manpower business and
make visa processing services more accessible to job seekers.
The first chapter describes my time spent working in the marketing and branding department at
Dokkho Solutions Ltd. During my internship, I focused my writing on my daily work and
activities, duties and responsibilities, the benefits I earned, and the challenges I encountered. In
addition, I have made suggestions and recommendations for prospective interns at Dokkho
Solutions Ltd. The second chapter provided an overview of Dokkho Solutions Ltd. I elaborated
on the company's operations in great detail. I also discussed the various departments at Dokkho
and their respective job descriptions. I addressed the company's organizational structure, its
marketing and management practices, and the business services they offer for the public.
I also performed a SWOT analysis to evaluate the company's market competitiveness. The
report's last chapter discusses the company's branding and marketing strategies. I assessed the
significance of the strategies in the current context and the outcomes that will facilitate Dokkho's
effective market establishment.