| dc.contributor.advisor | Haque, Shamim Ehsanul | |
| dc.contributor.author | Baroi, Rojer Nicothem | |
| dc.date.accessioned | 2023-04-02T06:28:08Z | |
| dc.date.available | 2023-04-02T06:28:08Z | |
| dc.date.copyright | 2022 | |
| dc.date.issued | 2022-09 | |
| dc.identifier.other | ID: 18304037 | |
| dc.identifier.uri | http://hdl.handle.net/10361/18047 | |
| dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. | en_US |
| dc.description | Cataloged from PDF version of internship report. | |
| dc.description | Includes bibliographical references (pages 29-30). | |
| dc.description.abstract | Here I have tried to showcase my experience at UCB Stock Brokerage Limited and depict how
digital branding transferred how marketing used to be done in the Capital Market Industry.
Throughout my report, I have tried to showcase the branding strategies that UCB Stock
Brokerage Limited have decided to change and do them digitally too. In the analysis, I have
tried to portray the current situation of digital marketing and branding significance and tried to
showcase what UCB Stock Brokerage Limited has been doing to stay up to date with the digital
brand communication transformation that has been happening throughout the world to cater to
their customers. | en_US |
| dc.description.statementofresponsibility | Rojer Nicothem Baroi | |
| dc.format.extent | 30 pages | |
| dc.language.iso | en | en_US |
| dc.publisher | Brac University | en_US |
| dc.rights | Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | Stock Market | en_US |
| dc.subject | UCB Stock | en_US |
| dc.subject | Branding | en_US |
| dc.subject | Digital Marketing | en_US |
| dc.subject | Brand Communication | en_US |
| dc.subject.lcsh | Digital communications | |
| dc.title | Digital brand communication transformation in the stock brokerage industry | en_US |
| dc.type | Internship report | en_US |
| dc.contributor.department | Brac Business School, Brac University | |
| dc.description.degree | B. Business Administration | |
