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    Marketing and Brand Communication of SEBL | DX Group

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    19104188_BBA.pdf (523.8Kb)
    Date
    2022-09
    Publisher
    Brac University
    Author
    Bin Azad, Kazi Zonaid
    Metadata
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    URI
    http://hdl.handle.net/10361/17957
    Abstract
    This internship report is based on a three-month internship I undertook at SEBL | DX Group as part of my BBA program requirement, from 25th may to 25th august 2022. This study provides insight into SEBL | DX Group's management style, human resource planning procedure, financial performance, accounting performance, operational management, information system practices, and marketing strategies. I have worked as a Business Development Intern at SEBL | DX Group. I had the privilege to closely look how each department works as my department works with each department. I was actively involved in making so many marketing campaign and marketing research for new business development. SEBL | DX Group have so many business wings, this report will also talk about how SEBL | DX Group do their marketing and brand communication from every wings also communicate as a mother brand.
    Keywords
    Marketing and Brand Communication; DX Group
     
    LC Subject Headings
    Branding (Marketing)
     
    Description
    This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 42).
    Department
    Brac Business School, Brac University
    Collections
    • Internship Report, BBA (Brac Business School)

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