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    As GoZayaan rises towards South Asian expansion, the future of travel begins

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    17304134_BBA.pdf (1.290Mb)
    Date
    2022-06
    Publisher
    Brac University
    Author
    Tu-Noor, Fateha
    Metadata
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    URI
    http://hdl.handle.net/10361/17954
    Abstract
    Bangladesh's tourism business has been expanding in recent years. Undoubtedly, this has been influenced by the recent growth of the middle class. However, thanks to technological advancements, the travel business has recently taken a new course. Because of technological advancements, the internet is now accessible to a large number of individuals. Online travel firms have thus become more popular in recent years. With the aim of paving the way for innovative tech-designed solutions, GoZayaan expands overseas. International travel was thrown into an uncertain future with the spread of COVID. The virus not only took away lives but the livelihoods of many as the trillion-dollar tourism industry came to a halt overnight. Despite this, GoZayaan as a company grew nearly tenfold by focusing on the changing needs of travelers. The company emphasized essential travel to ensure the utmost safety for those who had no choice but to break quarantine for work purposes. GoZayaan promised safe travels in every step of the process by eliminating the need to leave the house for booking tickets. Although Expedia, the biggest OTA in the world, has been in business since 2001, the emergence of OTAs in Bangladesh is a relatively recent phenomenon. Such an OTA is GoZayaan. They began in 2017 and are now one of Bangladesh's largest OTAs. They offer a wide range of services, including airline tickets and vacation packages. In addition, they introduced a brand-new travel financing solution through IPDC Finance LTD. One of the few OTAs that let consumers pay for hotels abroad using Bangladeshi rials was. When GoZayaan, a travel-tech startup, sought seed funding last year, it was oversubscribed. With a $2.6 million investment, it was one of the largest seed rounds by a Bangladeshi travel tech company. It was able to extend the round after acquiring FindMyAdventure. Bangladesh's internet usage is currently at an all-time high. With all of the drawbacks of the tourist industry, it's past time for travelers to make use of all of the travel-related services available online. With GoZayaan as the industry's pioneer, Bangladesh's tourist sector is poised to take on a new dimension.
    Keywords
    OTA; COVID; FindMyAdventure
     
    Description
    This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 30).
    Department
    Brac Business School, Brac University
    Collections
    • Internship Report, BBA (Brac Business School)

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