| dc.contributor.advisor | Islam, Dr. Ekramul | |
| dc.contributor.author | Bintay Nowsher, Sk. Fatima | |
| dc.date.accessioned | 2023-01-16T06:24:09Z | |
| dc.date.available | 2023-01-16T06:24:09Z | |
| dc.date.copyright | 2022 | |
| dc.date.issued | 2022-06-01 | |
| dc.identifier.other | ID: 19364050 | |
| dc.identifier.uri | http://hdl.handle.net/10361/17730 | |
| dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2022. | en_US |
| dc.description | Cataloged from PDF version of internship report. | |
| dc.description | Includes bibliographical references (page 58). | |
| dc.description.abstract | People of Bangladesh suffering from lack of enjoyment in their life, especially in the cities. This
is one of the factors that push the idea of making Amusement parks in Bangladesh. It is impossible
to think about building theme parks here like USA, but this impossibility is been conquered by
Concord Entertainment Co. Ltd.
Concord Entertainment Co. Ltd. Has started its journey in 2002. It started its journey with an
exclusive idea of making a theme park in Bangladesh. Fantasy Kingdom is the first and only one
theme park in Bangladesh. Gradually Concord expanded its projects by making another 2 parks
and a motel in Dhaka city situated in Fantasy Kingdom complex. Another addition to Concord
Entertainment is the Foy's Lake, Sea World and Zia Smrity Complex situated in Chittagong; the
second important city of Bangladesh.
In order to complete my MBA program, I have completed my internship in Concord Entertainment
Co. Ltd. from 15th February 2022 to 15th May 2022. This internship report consists of the entire
details in which I have done during my internship period and my experiences throughout the
internship period with my host organization.
The general background purpose to make this report is identifying the Uses of the IMC tools for
boosting the selling process of Concord Entertainment Company Limited. CEnCL follows
two-way marketing policy to make sales for its parks. Advertising does most of the normal sale
which is comprised of general visitors. CEnCL exercises direct marketing for making corporate
sale. The pricing of tickets is established on value of the parks. There arises various problems in
conducting the marketing efforts, like capturing corporate clients, maintaining general visitors,
pricing of tickets and customizing offers.
Overall, the future and the competitive position of CEnCL in entertainment business is looking
good, because as people get busier, they will be more willing to visit the amusement parks. | en_US |
| dc.description.statementofresponsibility | Sk. Fatima Bintay Nowsher | |
| dc.format.extent | 59 Pages | |
| dc.language.iso | en | en_US |
| dc.publisher | Brac University | en_US |
| dc.rights | BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | Amusement Park | en_US |
| dc.subject | CEnCL | en_US |
| dc.subject | IMC | en_US |
| dc.subject | CRM | en_US |
| dc.subject.lcsh | Advertising. | |
| dc.subject.lcsh | Sales promotion. | |
| dc.subject.lcsh | Communication in marketing. | |
| dc.title | Uses of the IMC tools for boosting the selling process: A study on Concord Entertainment Company Limited. | en_US |
| dc.type | Internship report | en_US |
| dc.contributor.department | Brac Business School, Brac University | |
| dc.description.degree | M. Business Administration | |
